Updated August 2023: 5 Traits Corporate Sponsors Look For in Sports Partners
It’s already been a week in the wild world of sports and it’s only Wednesday. US soccer fans started out...
If you find yourself struggling to navigate the perplexing landscape of sponsorship prospecting, we’ve got something that we think will help. Our Senior Director of Sponsorship Sales, Brian McCue, recently sat down with Daniel Oyston at Sponserve to give some expert advice their podcast “Inside Sponsorship.”
In this podcast, Brian discusses common roadblocks facing sports teams, venues, charitable organizations and experiential marketing firms looking to open doors with national brands. If you’re responsible for selling sponsorships to major marketers, this is a can’t miss resource that will give you insight on your prospect’s position in the market, their appetite, their cycles, and their objectives. Learn more about:
- How to determine a targeted brand’s most recent initiatives
- How to establish a brand’s target demographic
- What marketing and sponsorship strategy shifts are happening are taking place
- Knowing the brand’s buying and planning periods to time your outreach
- Finding the right people to contact and what your outreach should look like
- How to find top sponsorship spenders and determining if they are worth targeting
Whether you’re new to the world of sponsorship sales, or a veteran looking to learn some new tricks, this is a great resource to energize your strategy and fill your pipeline with qualified leads who’ll convert.
Listen to Brian’s episode below.