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Most events, from Glastonbury to your local primary school jumble sale, rely on sponsorship to take care of their costs. Sponsorship is the simple exchange of access to your audience for some investment of goods, services or cash — and for event organisers, finding and securing corporate sponsors is the most important work event managers do.
From conferences to music festivals to sports teams, corporate sponsorship by brands is a great two-way-street for promotion and advertising.
If you’re not sure how to find sponsors, or how to get them on board once you know who you want to partner with, our free guide will take you through the process from end-to-end. If you’re more experienced, you can feel free to dip into it and read up on things you may have forgotten.
Either way, we hope you enjoy reading and sharing.