Winmo’s Sales Intelligence Gets “Eerily Accurate” Personality Insights

September 1, 2022

A cheat sheet to stop getting ghosted? There’s an app for that, and Winmo is harnessing its power to help sellers boost response rates by 233%

Winning with Personality Insights

Winmo has integrated eerily accurate personality insights directly into contact profiles within its prospecting platform, allowing revenue teams to personalize outreach to those who control over $100 billion in marketing spend.

Personality insights now appear alongside names, phone numbers, and emails in Winmo’s robust contact database, giving sellers a clear path to reaching the right brand or agency decision-maker with outreach that gets a response. 



Personalization on a human level has become essential to winning deals, especially in a time when marketers are blasted with one-size-fits-all messaging. 

“According to a recent poll we conducted, getting ghosted was the number one prospecting pain point of our customers,” said Marilyn Mead, VP Marketing at Winmo. “Personality insights provide a cheat sheet for increasing response rates by as much as 233%. They’re a game-changer in today’s remote-selling environment.”

Winmo customers can discover what language a prospect is likely to respond to – even which words to use in email – for effective outreach that strikes the right chord. They also help accelerate deals through a sellers’ pipeline, with benefits associated with a 6% increase in close rate.

Contacts in Winmo now display:

  • DISC profile (Dominance, Influence, Steadiness, Calculativeness) reveals how a buyer is likely to act during the sales process. 
  • Email tips to personalize outreach, build trust and write the perfect sales email (especially when reaching out for the first time!)
  • OCEAN insights (Openness, Conscientiousness, Extroversion, Agreeableness, Neuroticism) spell out a buyer’s behavioral and personality traits. 

These details appear across 145,000+ brand and agency decision-makers responsible for $100 billion in spend, including:

  • CMOs, Marketing Directors, and Brand Managers
  • Integrated Media Planners and Media Investment Executives
  • Corporate Sponsorship Decision-Makers
  • Experiential and Event Marketing Managers
  • Influencer Marketing and Social Media Marketing Managers

Want to know what makes your prospect tick? 

See for yourself how personality insights can open doors and accelerate sales!

Winmo Customers: Log in here

*If you don’t see this feature on contact profiles in your account, you may need to add them to your plan here.



Not yet a customer? Tour Winmo today!


If You Liked This Blog Post, Check Out:

  1. eBook Download: 10 Holiday Advertisers Buying in Q4 2022
  2. Winmo Debuts Podcast Ad Spend
  3. The 6 Stages of New Business Prospecting

Subscribe to the Winmo blog to receive actionable insights you can use now.

Related Content
Updated August 2023: 5 Traits Corporate Sponsors Look For in Sports Partners
It’s already been a week in the wild world of sports and it’s only Wednesday. US soccer fans started out...
Updated July 2023: Winmo Adds Social Spending Across 5 Platforms (Interactive Tour)
In 2023, Winmo, the most widely used B2B sales intelligence tool for the advertising industry in the US and UK,...
37 US Brands with New CMOs (Q2 2023)
As we know, CMOs have been known to switch roles more often than the other C-suites. Moving to different companies...