Alf Competitive Analysis

Today, new business professionals need reliable sales enablement tools in their arsenal. The right support can make the difference between mediocre results and success. Specifically, two major players in the UK sales enablement industry, Winmo and Alf, both work toward the same goal – to help sales professionals close more deals.

While there are many similarities between the tools, such as connecting the dots between UK advertisers and agencies, there are also important differences. Winmo uncovers emerging opportunities and enables users to win more business by pointing them to the right contacts at the right time – ahead of spending decisions. Therefore, the depth of information you need for your prospecting will likely dictate which technology is best for you. To help make an informed decision on which resource best suits your sales needs, check out the competitive analysis informational chart below.

PS: Click the Alf infographic below to open in a larger view.

Finally, here are some questions to ask when deciding whether Winmo or Alf will make the biggest impact:

• First, what are others saying about each brand? You can find out by visiting Winmo and Alf’s G2Crowd reviews.
• Second, is my prospecting strategy proactive or reactive (and what should it be?)
• Next, how important are details like direct dials and prospect insights?
• Lastly, do I already have decision-maker relationships and simply need a database that tracks buying behavior and budget allocation? Or, do I need a database that connects decision-makers to buying signals that indicate opportunity ahead?

If you liked this blog post, check out:

1. Sponsorship Relationships That Are All in the Family: Q&A with Pocono Raceway
2. How Winmo Launches Publishing Giant Into New Verticals: Q&A with Future’s Jason Webby
3. Personnel Shifts are Happening: How Sales Intelligence Platforms Can Keep You Informed